It’s Time to Hire!

Attracting the best employees to your small business should be approached like selling a product. You need to have an effective marketing strategy and plan in place to ensure you get the results you desire. Before you go out and try and attract someone amazing, figure out what you have going on for you that other companies might not be able to compete with. Check out our article below to Boost your Brand and Sales: Dedicate Time to Recruiting … before you need to recruit Instead of waiting until your business is ready to expand or an employee in an… Read More

Providing Effective Feedback in the Workplace

Providing effective employee and client relations feedback can be a daunting task. How do you tell the truth about areas in your client-business relationship that need improvement without the other party getting hurt or defensive? What is the appropriate way to inform an employee that they are under-preforming and need to take their work more seriously? Review the chart below comparing effective and ineffective feedback strategies and apply the effective strategies to your small business relationships.   Effective Feedback Ineffective Feedback Describes objectively the behavior which led to the feedback: “You are interrupting me.” Uses evaluative, judgmental or generalized statements:… Read More

Boost Sales: Creating a Unique Business Identity Brand

One of the most important components for small business growth is brand building. Yes, you should have a branding strategy just like you have a marketing plan and a budget. Having a strong and recognizable brand makes your business the most talked about and best go-to option in your field. There isn’t an exact science to building, or designing a good brand. Defining what makes a ‘good’ brand is a subjective process. Ask these questions to help define your branding strategy. Who Is My Business For? Knowing your demographic is the key to your branding. People are all human, but… Read More

Social Media Mayhem: How to Dominate Your Industry Using Digital Branding

Social media is free to use. Today every business owner has access to an unprecedented amount of free digital marketing tools. Other than the fact that social media management and branding can be time consuming, there are very few reasons why not to have a business presence on every social media outlet. Take advantage of social media to build your company brand, community, advertise special offers, connect with potential business partners and create sales leads. Not to mention social media platforms are unreal for researching your competition and keeping up to date on industry trends, news, and technology advancements. Creating… Read More

Reignite Your Entrepreneurial Spirit!

If you are a small business owner, or an entrepreneur ready to take on a new challenge consider these tips to get inspired (or re-inspired) to take action to get your business moving forward again. America’s small business owners are trailblazers and leaders – there is no doubt about it. They come up with innovative products and services; they persist even during tough economic times and they employ local communities. Do not forget why you started your business; continue to take a step back and refuel your entrepreneurial spirit. Start networking. Identify and join social networks and local trade and business… Read More

Seating Etiquette 101: Meeting Efficiency

Every business has unique needs and expectations to consider when planning a meeting. Researching and being specific about what you need and expect for every meeting will minimize stress for everyone involved. Remember that the meetings you organize will reflect and build your business brand, leaving a lasting impression.  Sitting side by side is great positioning for collaborating and brain storming between two people. Most people gravitate to this position naturally when they are working on the same project. Depending on your level of comfort prior to the meeting there might be a feeling of discomfort or invasion of personal… Read More

Get ready for your next meeting in Midtown Manhattan. ReadySet! Offices can help.

As a professional in providing a variety of different types of meeting space in Midtown Manhattan, I have seen a lot of presentations, from intimate groups to larger training sessions. Due to my constant interaction with meeting attendees, I can offer advice about planning a presentation. The first thing I tell my meeting clients over and over -BE PREPARED! PREPARATION IS THE KEY The purpose of a presentation is to inform, persuade and build good will. But, at the same time, you have to keep things interesting and organized.  A presentation must be crafted for listeners. Figure out your content… Read More

How to Run a Successful Business Meeting

Meetings are the linchpin of any successful business. They give you and your colleagues an opportunity to plan, strategize, set priorities, solve problems and brainstorm. But a poorly run meeting can be a major time-waster, and it can even create new problems and challenges, instead of solving old ones. So if you’re the one running the meeting, you’re going to want to plan accordingly. Any meeting you conduct is a direct reflection of you. Ask yourself: What kind of image am I projecting: Calm, efficient and professional? Or scattered, unproductive and ineffective? Here are some tips to give your office… Read More

Tools and Resources Every New Business Should Have

Whether you’re a lawyer, an accountant or a tech entrepreneur, starting your own business can be an exciting, promising and sometimes frightening proposition. On the one hand, it’s the American dream to work for one’s self, call all the shots and chart one’s own success. On the other hand, there are always unknowns in the business world. But if you arm yourself with the proper tools and resources, you can infinitely increase your chances for creating a successful business that will grow and expand over time.  Law & Order Unless you’re a law firm, you’re going to need to retain… Read More