Social Media Mayhem: How to Dominate Your Industry Using Digital Branding

Social media is free to use. Today every business owner has access to an unprecedented amount of free digital marketing tools. Other than the fact that social media management and branding can be time consuming, there are very few reasons why not to have a business presence on every social media outlet. Take advantage of social media to build your company brand, community, advertise special offers, connect with potential business partners and create sales leads. Not to mention social media platforms are unreal for researching your competition and keeping up to date on industry trends, news, and technology advancements. Creating… Read More

Reignite Your Entrepreneurial Spirit!

If you are a small business owner, or an entrepreneur ready to take on a new challenge consider these tips to get inspired (or re-inspired) to take action to get your business moving forward again. America’s small business owners are trailblazers and leaders – there is no doubt about it. They come up with innovative products and services; they persist even during tough economic times and they employ local communities. Do not forget why you started your business; continue to take a step back and refuel your entrepreneurial spirit. Start networking. Identify and join social networks and local trade and business… Read More

Seating Etiquette 101: Meeting Efficiency

Every business has unique needs and expectations to consider when planning a meeting. Researching and being specific about what you need and expect for every meeting will minimize stress for everyone involved. Remember that the meetings you organize will reflect and build your business brand, leaving a lasting impression.  Sitting side by side is great positioning for collaborating and brain storming between two people. Most people gravitate to this position naturally when they are working on the same project. Depending on your level of comfort prior to the meeting there might be a feeling of discomfort or invasion of personal… Read More