Taking the Entrepreneurial Plunge

Ready to take the plunge and start your own business? You may have everything planned out – the business name, what your going to offer your clients, individuals who are ready to work with your business, you’ve secured all the social media profiles under your business name and are ready to launch your dream. But wait, your mind tells you… I’m not ready yet. I might fail. They might reject me. What will my family and friends think? I don’t have the energy. I don’t have enough money right now. I’m not good enough. And on and on the list… Read More

It’s Time to Hire!

Attracting the best employees to your small business should be approached like selling a product. You need to have an effective marketing strategy and plan in place to ensure you get the results you desire. Before you go out and try and attract someone amazing, figure out what you have going on for you that other companies might not be able to compete with. Check out our article below to Boost your Brand and Sales: Dedicate Time to Recruiting … before you need to recruit Instead of waiting until your business is ready to expand or an employee in an… Read More

Providing Effective Feedback in the Workplace

Providing effective employee and client relations feedback can be a daunting task. How do you tell the truth about areas in your client-business relationship that need improvement without the other party getting hurt or defensive? What is the appropriate way to inform an employee that they are under-preforming and need to take their work more seriously? Review the chart below comparing effective and ineffective feedback strategies and apply the effective strategies to your small business relationships.   Effective Feedback Ineffective Feedback Describes objectively the behavior which led to the feedback: “You are interrupting me.” Uses evaluative, judgmental or generalized statements:… Read More

Boost Sales: Creating a Unique Business Identity Brand

One of the most important components for small business growth is brand building. Yes, you should have a branding strategy just like you have a marketing plan and a budget. Having a strong and recognizable brand makes your business the most talked about and best go-to option in your field. There isn’t an exact science to building, or designing a good brand. Defining what makes a ‘good’ brand is a subjective process. Ask these questions to help define your branding strategy. Who Is My Business For? Knowing your demographic is the key to your branding. People are all human, but… Read More

Social Media Mayhem: How to Dominate Your Industry Using Digital Branding

Social media is free to use. Today every business owner has access to an unprecedented amount of free digital marketing tools. Other than the fact that social media management and branding can be time consuming, there are very few reasons why not to have a business presence on every social media outlet. Take advantage of social media to build your company brand, community, advertise special offers, connect with potential business partners and create sales leads. Not to mention social media platforms are unreal for researching your competition and keeping up to date on industry trends, news, and technology advancements. Creating… Read More

Business Health Tips

Meeting a client on the fifth floor? Skip the elevator and take the stairs instead. Small changes can really add up throughout your business trip and make a difference.The easiest and most effective way to stay healthy while traveling for business is to walk.There’s no better way to explore your surroundings than on foot. Fresh air and exercise will also refocus your mind and body, enabling you to work in tip top shape. The open space near your hotel bed provides the perfect space for exercise. Get out your yoga mat or put on a 10 minute high intensity cardio video…. Read More

Making the Best Impression for your Brand

Even if your business is a young start-up or ready for expansion in New York, there is no reason why operations like these can’t make a great professional promise to clients and a promise that rivals that of more established players in your industry. Keep these great tips in mind when you register your virtual office and push your business forward. Start networking. Identify and join social networks and local trade and business associations that will advance your business. Ensure you have an active business Facebook page, Twitter account, and LinkedIn profile as alternatives to your website so you can… Read More

Benefits of Mediation for Small Business Owners

Corporate meetings, to everyday employee management, mediation skills can come in handy in all workplace settings. It is your responsibility as a manager and business owner to create and maintain a healthy work environment. Support and inspire your employees. Addressing conflict head on will gain you respect as an employer. All too often conflict is avoided – stick your head in the sand and hope things will sort themselves out. The workplace should be a space where people feel supported and comfortable. An uncomfortable environment and distrust will only lead your employees and even contract workers to get annoyed and… Read More

Reignite Your Entrepreneurial Spirit!

If you are a small business owner, or an entrepreneur ready to take on a new challenge consider these tips to get inspired (or re-inspired) to take action to get your business moving forward again. America’s small business owners are trailblazers and leaders – there is no doubt about it. They come up with innovative products and services; they persist even during tough economic times and they employ local communities. Do not forget why you started your business; continue to take a step back and refuel your entrepreneurial spirit. Start networking. Identify and join social networks and local trade and business… Read More

Generating Sales Leads For Your Business in 2017

Learning to generate new sales leads is an essential skill for an entrepreneur. Even if you don’t consider yourself a salesperson, you need to understand that the possibilities for finding new customers range from cold calling to buying lists of potential customers to using newer Internet techniques like search engine optimization (SEO) to drive new business to your website. A major step to involving your team in growing your current customer base is to create and share your Ideal Customer. Give him or her a name. Mr./Mrs. Right is a good one. Be sure to include your description of ‘Mr… Read More